The adoption of media and broadcasting technology is unceasingly rising among broadcasters, because it enables them to fulfill all advertisement insertion demands and deliver reliable results without complexity or high costs. Therefore, the need for media and broadcasting solutions and services for advertisement and data management is growing at a higher pace, thus driving the broadcast infrastructure market globally. Enterprises are spending a considerable percentage of their total advertising budgets on various digital advertising solutions. Not only large enterprises, even small and medium enterprises are shifting from traditional advertising to digital advertising. In the current scenario, marketing leaders are spending more on their websites, digital commerce, and digital advertising than ever before.
Rising Digital Advertising to Boost Broadcast Infrastructure Market North America is anticipated to lead the global broadcast infrastructure market, followed by Europe, during the forecast period.
Expansion of the broadcast infrastructure market can be attributed to increasing investments in IT infrastructure by the telecom industry, globally.
Broadcast Infrastructure Market Size, Share, Growth Rate, Industry Analysis and Global ForecastĪccording to a new market report pertaining to the global broadcast infrastructure market published by Transparency Market Research, the global broadcast infrastructure market is projected to reach a value of ~US$ 12.8 Bn by the end of 2019, and further reach ~US$ 21.2 Bn by 2027, expanding at a CAGR of ~7% from 2019 to 2027.
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